Cozmo Recon
office • November 16, 2024
Why used car dealerships need to bring touch up in house!
Why Every Dealership Should Be Using the Cozmo Recon Professional Touch-Up Kit
Since 2007, we've worked with countless vehicles in need of cosmetic repair—and one thing has remained clear: dealerships often outsource touch-ups, spending thousands of dollars each year for mediocre results.
But here's the truth: touch-ups don’t need to be expensive or outsourced.
When it comes to selling a vehicle, first impressions matter. A customer notices the exterior before they even think about a test drive. That’s where we started—partnering with used car dealerships. We encouraged managers to invest just a little into improving the vehicles that had been sitting untouched on the lot:
Sandblasted hoods
Chipped mirrors
Rock-damaged wheel wells
Faded bumpers
These cars, once destined for auction, were transformed—and started selling within a week of a touch-up. After seeing the results again and again, sales teams were sold. Not every car will fly off your lot with just a wand, but fixing small cosmetic damage consistently makes vehicles more sellable.
It’s a simple truth: a clean, touched-up car attracts buyers—fast.
💰 A Smarter Way to Recondition
Our ready-to-use paint averages just $3.50 per ounce, and most vehicles require far less.When you bring the process in-house, you're:
Cutting your touch-up costs by 3.5x compared to vendors
Getting better, faster results
Keeping your profits where they belong—in your dealership
🔧 What Makes the Cozmo Recon Kit Different?
✅ On-site OEM color matching
✅ Designed for detail techs or lot staff—no experience required
✅ Quick training, easy integration into existing workflow
✅ Eliminates the back-and-forth of body shop visits for minor blemishes
✅ Helps you recondition every vehicle, not just the ones on a list
You’ll stop losing sales to cosmetic damage that could have been fixed before customers ever saw it. Even better—you can introduce a new revenue stream by offering a touch-up service to your customers using our paint-matching system.
📉 Save More, Sell More
Our customers report up to 30% savings on their auto body and paint repair costs after switching to our in-house touch-up process. Those savings can go straight to your bottom line—or help you offer more competitive pricing to your buyers.
🚗 The Cozmo Recon Advantage
All dealerships should have a Cozmo Recon Professional Touch-Up Kit in-house. Once you implement our color-matching and paint reconditioning process, you'll be amazed at how much easier it becomes to move inventory.
If you're ready to cut costs, boost lot appeal, and sell cars faster—this kit pays for itself.
Overall, paint correction will enhance the final outcome if you are applying paint protection.
Why dealerships need to bring touch up in house.
